The main goal of any eCommerce site is to increase traffic, and funnel that traffic into conversions that result in sales and revenue. There are many strategies that can be employed to increase traffic, as well as many dollars that are spent trying to get customers into the funnel. What if you could grab a share of Amazon and Google’s traffic? This is possible with a Consumer Shopping Engine (CSE).
“Consumer Shopping Engines are product marketing websites that display aggregated product offerings across multiple retailers.” Some of the most popular CSE’s are Amazon, Google, Shopzilla.com and PriceGrabber.com. These are all popular sites with high page ranks and high traffic volumes. Customers at all stages in the buying cycle visit these sites, but most of them are comparing and searching for the best price.
Internet Retailer released a study last month that will have you drooling over the numbers and shows how CSE’s help in exceeding sales goals. “The study covered more than 4 million clicks that resulted in $1.16 million in advertising spend, and nearly 83,000 online orders that generated $7.87 million in sales for the advertisers. “ For Google this resulted in a 2.78% conversion rate and for Amazon a 1.60% conversion rate. A clothing retailer recently implemented a CSE and after a month saw a sales increase of 216%. Take a moment and think about how these numbers would sound when referring to your business.
Many eCommerce sites currently have large budgets for CPC campaigns – even if your business didn’t want to fully commit to a CSE, you could transfer some of your CPC budget and see what sort of ROI you receive.
Google and Amazon are the highest rated CSE’s with the best conversion rates. Integrating a CSE can help you increase sales, but it can also help increase traffic to your actual site and build your reputation in the marketplace.
Magic Logix and Magento partner together to provide customized eCommerce solutions and we can provide you with an integrated CSE and eCommerce site that will pull customers through your funnel to increase your sales and revenue.